While Unicode’s rifle debate is a far cry from any actual policy discussion, regulating emojis based on their potential controversy is further evidence of the broad, unexpected influence of tech’s biggest companies. “I heard Apple speak up about it and also Microsoft,” one member present at the discussions told BuzzFeed News. Apple told the consortium it would not support a rifle on its platforms and asked for it not to be made into an emoji. Millions of people use emojis on Apple’s software platforms (earlier this year, the company announced it delivers as many as 200,000 messages per second across iMessage).Īccording to sources in the room, Apple started the discussion to remove the rifle emoji, which had already passed into the encoding process for the Unicode 9.0 release this June. …the rifle emoji was proposed to “represent shooting as a sport”, including hunting and marksmanship, according to a submission to Unicode, which is how new icons are added.Īnd a writer at BuzzFeed noted the powerful influence of companies like Apple in the process of adopting new emoji.Īpple is one of Unicode’s largest member companies and not only has voting rights, but also holds considerable influence. The pistol emoji will still be available, but Apple said it wouldn’t add the rifle to its services. But members of the Unicode Consortium, which is responsible for regulating emoji, voted unanimously to remove it in a move the body described as “bizarre and unusual”Īpple led the decision, according to BuzzFeed, and was supported by all 12 technology giants that are voting members of Unicode, including Facebook, Google and Microsoft.
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The new emoji was due to join the keyboard line-up in an update this month. | Sign up for CIO newsletters.Īpple, Google, Facebook and Microsoft have joined forces to stop a rifle emoji from being added to the catalogue of images available to their users on their smartphones.
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